T H E   I D E A


The search for top quality Austrian red wine takes you all the way back to Roman culture in the historic ground of Carnuntum. The true treasure of this area lies in the vineyards, the source of excellent wine. This tradition has held true over the millennia, and has kept its place among the top wine regions. 

However, origin alone is not enough. We want to offer you pur(e) exclusivity for special moments, unique moments. A strictly limited production run of only 450 magnum bottles has created a top-class product that will only be available to select customers. And that in unique, world-class design. Curious?